Beauty Industry

Coty To Open Times Square Flagship Location

The beauty company has signed a 10-year lease, and is expected to take possession of the property in July.

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By: Marie Redding

Senior Editor


SL Green Realty Corp. has announced that Coty Inc. has signed a 10-year, 10,040-square-foot lease in Times Square.

The space is located at 719 Seventh Avenue, known as 30 Times Square. Coty is expected to take possession of the property in July 2018.

The five-story standalone retail property in the heart of Times Square offers 105 feet of wraparound frontage and 5,800 surface square-feet of state-of-the-art LED displays — “making it possible for Coty to publish brand content across the most highly-trafficked pedestrian corridor in the world,” SL Green states. 

Brett Herschenfeld, managing director, SL Green, says, “As the retail world evolves, Times Square has transformed, delivering state-of-the-art customer experiences, high sales volumes, social media engagement, and global marketability, all of which are highly desirable in the current retail landscape. The Times Square submarket continues to perform extremely well…”

RKF Vice Chairman Ariel Schuster, Managing Director Ross Berkowitz, and Associate Jason Wecker represented SL Green and JLL Vice Chairman Michael Hirschfeld represented Coty on the transaction.

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